SWEDISH COMPANIES: Fjällräven

Fjällräven was founded in 1960 by Åke Nordin in Sweden and is dedicated to the needs of the outdoorsmen. The original product was an external frame rucksack but the product offerings have since grown to include just about anything apparel-wise that the outdoor adventurer may need including wear for men, women, and kids. The company’s offerings also…

SWEDISH FASHION: Björn Borg

Björn Borg AB (formerly named World Brand Management (WBM)) develops and runs the fashion brand “Björn Borg”. The company has stores in seven European countries, with Sweden and the Netherlands being the most important ones. New markets are Germany and the United Kingdom. Since 1997 WBM has had an exclusive trademark license for the name Björn Borg, which…

SWEDISH FASHION: Tiger of Sweden

  Tiger of Sweden is a brand of Swedish Men’s and Women’s fashion apparel which originated in 1903. Founded by entrepreneur Markus Schwartzman and his business partner Hjalmar Nordström in Uddevalla Sweden and is now in nine countries across the globe with 58 stores. The main or flagship store is located at Jakobsbergsgatan 8 in Stockholm Sweden. Visit for more info: http://brand.tigerofsweden.com/